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About us

 Formula Street Formula Street
Founded in 2004 and headquartered in Los Angeles, Formula Street is a full-service national brand activation agency. The company develops and executes buzz-building programs that enable brands to connect with their target consumers. Featuring a seasoned management staff and extensive database of talent across the country, Formula Street's services include street teams, promotional events, publicity stunts, on-premise and off-premise sampling, multicultural events and mobile marketing tours. The agency empowers its field managers and brand ambassadors by providing one of the most comprehensive training programs in the industry; ensuring that all representatives are on-brand and delivers the right messages. Committed to executing activation programs that yield maximum impact, Formula Street provides in-depth reporting and analysis via proprietary online reporting software so clients can efficiently track their ROI and measure the results of each program in real-time.